A blue streak of deals for chef Jason Santos

You may soon run into Jason Santos and his blue hair in some unexpected places, like the shelves of your local Target or Walmart.

The chef has been trying to find ways to deploy his brand outside of his Boston restaurants, ever since his 2010 stint on Fox’s reality TV show “Hell’s Kitchen,” hosted by Gordon Ramsay. Santos began working with C3 Entertainment, a California-based licensing agency, in 2014. Last year, he landed his first licensing deal — one that put his name and face on a Master Card debit card.


In recent months, Santos has lined up licensing agreements for a line of sauces, a collection of unusual soda flavors, and a set of grow kits for herb and vegetable seeds. There has even been talk of a video game app and a line of blue-tinged pots and pans.

“Once I got one thing, now it’s snowballing,” Santos says. “Now, I’ve got a whole bunch of deals on the table.”


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